Reasons that marketers love cloaking

The title tag present on the home page likely contains the main keyword idea they're trying to go after. At one time, search engines could only analyze the exact phrasing of a search term when matching results with a search query. Provided you own your own home then garage door …

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High advertisement ratio can be mitigated by using RSS feeds

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Visual content, like images and videos, are naturally …

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How we improved our Google algorithms in two days

There are many tactics used to achieve important SEO objectives effectively. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some …

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Lessons I learned about analysis

A long-tail keyword is a keyword phrase that states something specific. Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try …

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The professional approach to webmaster tools

However, due to aggressive link building, inappropriate link building, and downright spam-level tactics, Google has gradually increased the sophistication of its backlink profile analysis and has refined the way it views backlinks as a means of conveying online authority. Having your site in the top 10 is like having your …

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The philosophy of offsite SEO

It may not be a good idea to link to the website from footers or sidebars. Many purchasing agents, buyers, engineers, and distributors constantly search the Web for new products and services. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will …

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Is this the end of static pages as we know it?

More worrying, a result that is not clicked at all will lose position and drop from the search results. Every SEO program should be unique; each target audience has a place, too. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is …

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Thinking about plugins makes everything OK

Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. A good starting point would be to use Google Analytics to identify your top 10 ranking …

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