In-house advertising creates several advantages. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in …

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience - without losing sight of the need to create valuable content, of course. Let's begin with something practical - think …