Social search understands that you may be interested in content that your network feels is important to share, and therefore it'll often get surfaced to you. Basically, Google wants to rank its most trustworthy results above its less-trustworthy results, assuming relevance is equal. Does powerpoint training really work? While UpSo …

The more engaged people feel with a specific brand, the more apt they will be to respond positively to those aforementioned CTAs. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn't? What if the traffic to your blog …

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research …

In-house advertising creates several advantages. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in …

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience - without losing sight of the need to create valuable content, of course. Let's begin with something practical - think …