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For example, the age and history of your domain is a major influencer in how authoritative it seems-but you can't just tack on years to your experience to give it a worthwhile boost. You can use Ahrefs to find potential long tail keywords. I'm on the lookout for an incredible …

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There are horror stories of business owners losing significant visibility as the result of algorithm changes or flawed strategies, and scamming SEO businesses who over-promise and under-deliver are a real threat to anyone unacquainted with basic SEO strategy. The personality chosen for social media should match the voice used in …

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Note that it's unlikely that you accidentally participated in any of these spammy tactics; if you used them deliberately, knowing the risks involved, it should be clear that they were a contributing factor to the stagnation or reversal of your campaign momentum. No doubt you will already be engaging in …

Websites that have hundreds of pages indexed by Google will always have good authority on a search - and this is achieved by constantly producing new content. Always link back to vendors and brands you've worked with. Chances are that they will share your content if they are mentioned in it …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Because the number of links pointing to your website substantially impacts your …

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