Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Because the number of links pointing to your website substantially impacts your …